Is Your Website Responsive?
The pinch and the zoom, you know it even if you haven’t heard it, the action with your thumb and index fingers when manipulating a website on your smart phone or tablet that was not optimized for mobile. The need for companies to optimize their websites for mobile has never been greater. A mobile responsive […]
Get Good Head Shots
Taking a selfie with your smart phone is NOT going to give you the best head shot. Getting good head shots starts with interviewing photographers to review their aesthetic to ensure they can capture your brand essence. If you are going to invest in a professional photo shoot you should consider having someone help you […]
If it's not new, it's noise
Finding unique positioning in a crowded space doesn’t have to be an arduous task but it is vital to truly differentiate yourself from a sea of your competitors. Taking an objective look at how you are positioning yourself and your brand within the industry starts with asking yourself “What’s your big idea?” Your answer will […]
Your Brand's Design (Identity): Less is always MORE
Following the “less is more” rule is critical when designing your brand because the foundation of graphic design is communication. Giving your design space to breath allows you to present your brand to the consumer in a visually pleasing way. Many designers think the object is to fill the page or to leave no space […]
Know Your Tribe
Brand is a promise and it’s also how an audience “feels” about that promise. Think of it in terms of your familial relationships. When a family member lies to you or you feel uncertain about their actions, how does that make you feel? Does it impact your trust in them short or long term? Will […]
The Creative Brief
When you think “creative brief” you probably think “ad agency.” That would be a good association because creative briefs are a staple of most agencies. A good creative brief, however, is a vital document that should be done for every design project regardless of who’s involved, even if it’s an internal project, even if it […]
For the Love of Logos
A logo is quite possibly the most important strategic marketing asset a company can have. In addition to the obvious benefit of creating brand recognition, a well-designed logo can also communicate non-tangible benefits about a company. Logos can inspire people; they can instill trust and admiration, or express product or service superiority. What some business […]
What You Might Not Know about the Use of Color
In marketing and branding, colors are perceived in such distinct ways that there is a whole color psychology theory surrounding it. The feelings and emotions that are triggered and translated from a color are based on personal experiences, societal norms, and culture. Effective design and use of colors can influence consumers buying habits. So naturally, […]
Building Your Brand’s Foundation
Not everyone goes into business because they love running a business. Entrepreneurs I know have started their own companies because they love cooking, enjoy teaching people about nutrition, like building online communities, or had a life-changing experience. I receive multiple calls every day from people who have a business idea they want to birth from […]
Brand Vs. Product
So what’s the difference between a brand and a product? Let’s use Starbucks as our example for this discussion. Coffee is the product. Starbucks is the brand. What’s the difference? Emotion. You like coffee. You might even love it. (I know I do.) But what coffee brand do you prefer and, more importantly, why do […]
