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We help brands find their

re•markability.

Our sweet spot is where strategy and creativity intersect and that duality is purposeful by uncovering, reclaiming and amplifying the thing that makes them different from any other brand.

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We believe in lightning strikes. We believe in the immutable power of a brand’s story. We believe in “why not” in a world of “cannots”. We design, launch and grow evocative brands because we believe that being different in a sea of the same will get your brand noticed.

Who We Are

STRATEGY &
POSITIONING

Strategy is the underlying “it” factor for any brand. We seek to create somthing so meaningful that consumers align themselves with it. When it comes to a brand’s success, what you say, how you convey it, and where you put it out there for the world to see all need to be considered to make magic happen.
IDENTIFY YOUR RE-MARKABILITY

IDENTITY &
DESIGN

We look at brand design as a holistic experience that is based around the findings from brand strategy and positioning and that need to translate across all outward representations of a brand Think website, collateral, signage, packaging and swag. Everything from a brand’s name, tone, look, vibe and feel we consider thoroughly to best serve up branding elements that pack a punch.
BUILD A BRAND

MARKETING &
CONTENT

Whether an ethos, a manifesto or a mission, brands need a guide that helps to inform action, communication and outreach. Having assets is one thing but what to do with them? RE-TOOL can assist you in connecting you with your desired demographic with rich content and collateral that inspires and evokes action.

GET THE WORD OUT

Brands we've boosted.
Mattamy Homes
Hellmuth & Johnson
Remax Results
Pulte Homes
Pearle Vision
Meristem Family Wealth
K Hovnanian Homes
Ryland Homes

We end the fear of originality.

RE-TOOL is a boutique brand and marketing agency whose ethos is all about building differentiated brands through high-level consulting, visually demanding design and powerful storytelling.

Corporate Brand
Personal Brand

Generating big ideas.

RE-TOOL exists because we don’t settle for the status quo. We thrive on discovery, deep dives and closing the loop. We are always in search of how a brand can best come to life or simply be reimagined.

Post-it Notes Used
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Whiteboard Sessions
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Ideas Curated
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Brand Built
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More Ideas Here
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DIFFERENTIATORS

“RE-TOOL was the extra set of eyes we were looking for in defining our differentiators as we embarked upon expanding our service suite to become a fully integrated real estate investment company.”

Kevin Ortner | CEO, Renters Warehouse

BRAND STRATEGY

“The RE-TOOL team’s knowledge is vast in so many areas and were instrumental in creating a dual brand strategy allowing us to capitalize on our industry strengths.”

Donna Hawley | CEO, Pearle Vision + Maple Grove Eye Doctors

FRESH PERSPECTIVE

“I’ve involved RE-TOOL in many of my businesses over the years and I’ve done so because they bring a fresh perspective to each business objective. They definitely remain on speed dial.”

Nicole Middendorf | CEO, Prosperwell

BRAND DISTINCTION

“Working with RE-TOOL gives your brand a voice, positioning, and distinction in an increasingly competitive marketplace.”

Stacey Schieffelin | CEO and Founder of ybf Beauty, International Supermodel, and QVC/HSN Celebrity

Work together?

Yes, we'd love that!
Let's Talk

612-889-3365
more@retoolmarketing.com
© 2025 All Rights Reserved.
Minneapolis, MN

STRATEGY • DESIGN • MARKETING

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