We help brands find their

re•markability™.

Our sweet spot is where strategy and creativity intersect and that duality is purposeful by uncovering, reclaiming and amplifying the thing that makes them different from any other brand.

We believe in lightning strikes. We believe in the immutable power of a brand’s story. We believe in “why not” in a world of “cannots”. We design, launch and grow evocative brands because we believe that being different in a sea of the same will get your brand noticed.

STRATEGY &
POSITIONING

Strategy is the underlying “it” factor for any brand. We seek to create somthing so meaningful that consumers align themselves with it. When it comes to a brand’s success, what you say, how you convey it, and where you put it out there for the world to see all need to be considered to make magic happen.

IDENTIFY YOUR RE-MARKABILITY™

IDENTITY &
DESIGN

We look at brand design as a holistic experience that is based around the findings from brand strategy and positioning and that need to translate across all outward representations of a brand Think website, collateral, signage, packaging and swag. Everything from a brand’s name, tone, look, vibe and feel we consider thoroughly to best serve up branding elements that pack a punch.

BUILD A BRAND

MARKETING &
CONTENT

Whether an ethos, a manifesto or a mission, brands need a guide that helps to inform action, communication and outreach. Having assets is one thing but what to do with them? Re-Tool® can assist you in connecting you with your desired demographic with rich content and collateral that inspires and evokes action.

GET THE WORD OUT

Brands we've boosted.

We end the fear of originality.

Re-Tool® is a boutique brand and marketing agency whose ethos is all about building differentiated brands through high-level consulting, visually demanding design and powerful storytelling.

Generating big ideas.

Re-Tool® exists because we don’t settle for the status quo. We thrive on discovery, deep dives and closing the loop. We are always in search of how a brand can best come to life or simply be reimagined.

Post-it Notes Used

Whiteboard Sessions

Ideas Curated

Brand Built

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Get a download directly to your inbox each month featuring our think•osophy magazine chock full of branding and marketing nuggets that are meant to inform, educate, and certainly entertain.

DIFFERENTIATORS

“Re-Tool® was the extra set of eyes we were looking for in defining our differentiators as we embarked upon expanding our service suite to become a fully integrated real estate investment company.”

Kevin Ortner | CEO, Renters Warehouse

BRAND STRATEGY

“The Re-Tool® team’s knowledge is vast in so many areas and were instrumental in creating a dual brand strategy allowing us to capitalize on our industry strengths.”

Donna Hawley | CEO, Pearle Vision + Maple Grove Eye Doctors

FRESH PERSPECTIVE

“I’ve involved Re-Tool® in many of my businesses over the years and I’ve done so because they bring a fresh perspective to each business objective. They definitely remain on speed dial.”

Nicole Middendorf | CEO, Prosperwell

BRAND DISTINCTION

“Working with Re-Tool® gives your brand a voice, positioning, and distinction in an increasingly competitive marketplace.”

Stacey Schieffelin | CEO and Founder of ybf Beauty, International Supermodel, and QVC/HSN Celebrity

re•markability™.

STRATEGY & POSITIONING

IDENTITY & DESIGN

MARKETING & CONTENT

Brands we've boosted.

We end the fear of originality.

Generating big ideas.

created for you.

DIFFERENTIATORS

BRAND STRATEGY

FRESH PERSPECTIVE

BRAND DISTINCTION

Work together?

STRATEGY &
POSITIONING

IDENTITY &
DESIGN

MARKETING &
CONTENT