The Hedgehog and the Fox – A Curious Study on Brand Building
And, so it began… I just finished reading “Good to Great,” by Jim Collins(1). I had been hearing a lot about this book from many of my trusted advisors and thought I’d better get to it if it was going to give me such great insight. Little did I know that a little principal called […]
Branding is for Cows
Roy E Disney once said, “Branding is something you do to cows. It makes sense if you’re a rancher, since cows do tend to look alike. Branding is what you do when there’s nothing original about your product.” In Roy’s case, he was referring to the fact that (Disney) was already an established name that […]
Oscars 2014: Breaking the 4th Wall
A certain selfie taken this past Sunday achieved its mission in breaking the world record of retweets. You know what I’m talking about…the Oscars! When Ellen DeGeneres, in all of her spontaneity, gathered 11 other celebrities in the middle of the Oscars for a selfie, she darn near broke the Internet and actually broke Twitter. […]
Budweiser Ad Wins Fan Fave during Super Bowl 2013 Tugging on Heartstrings and Oreo Rallies
Budweiser comes out with another tearjerker commercial. The Super Bowl was all a flutter over the commercials per usual. It’s fun to see how they rank when all is said and done. Budweiser showed up in a big way capitalizing on what’s resonating with consumers these days…”feeling something”. Lots of commercials were funny, quirky, not […]
Colleges are brands, too.
I’m feelin’ ya. My 11th grader has begun the process of choosing his finalists. I attended a college fair with him a few months ago. Everyone who was anyone was there. It was a sea of booths and I felt lucky to be wearing flat shoes that day. While we walked the endless aisles (and […]
