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BRANDING FOR MOO-LAH™

A brand and marketing digital course. Powered by (re)

A DIY program.

BRANDING FOR MOO-LAH™ is a result of the collective feedback from entrepreneurs and small business owners who simply wanted an easy vehicle to figure it all out.

A self-directed program, BRANDING FOR MOO-LAH™ is a comprehensive online learning system with step-by-step instructions designed as a DIY strategy and creative suite for those who wish to build their brand themselves. This unique system offers convenient, portable learning modules that allow you to study at your own pace, on your own time, and in your own setting.

Bite-sized worksheets

Once you login, you will have access to lessons, downloadable worksheets, video tutorials, and a robust resource center for everything you need to understand and articulate your brand in a way that will get noticed.

Once inside, you’ll have access to:

Video Modules

Thirty-one instruction video modules led by our Founder & CEO who will walk you through step-by-step each lesson within the course.

page workbook

A comprehensive workbook that will help you understand the areas within your brand that need focus and articulate the outcome of each lesson.

Bonus Resources

A curated library of bonus resources including brand chats with industry experts, suggested relevant readings, and additional masterclasses.

PAGE EBOOK

A downloadable version of the book MOO-LAH-GY, uncovering the secret cash cow hidden in your brand, a companion piece to the full course.

The Breakdown.

There are 7 modules that you can complete at your own pace. Each module contains several lessons that include an instructional video tutorial and companion workbook that will aid you in implementing each lesson.

01

FISH WHERE THERE ARE FISH

  • Answer the "who", "what", "how", and "why" of your brand.
  • Understand how brand is a "they" game.
  • Learn how your brand will either work for or against you.
  • Understand the financial value of a brand.
  • Identify the 16 parts of a brand.
  • Uncover your brand promise.
  • Learn how your brand = trust and trust = moo-lah.
02

ARE YOU IN, OR ARE YOU OPTIONAL

  • Get clear on who you are and what you sell.
  • Write a mission statement which will define your company’s reason for existing.
  • Define a value proposition to see how your business solves your customer’s problems.
  • Create a SWOT which will be the benchmark comparison against your competition.
  • Create your customer personas to help you sell that which is personal and relevant.
  • Create a competitive analysis to back up decisions with industry research.
  • Create unique differentiators to give you a competitive advantage.
03

PICK A LANE

  • Learn that corporate brands represent the entire entity, not just an individual.
  • Understand how corporate brands can survive their founder.
  • Recognize that personal brands are made of people, not concepts.
  • Establish how your personal brand showcases what you are personally known for.
  • Realize that you’re a personal brand whether you do anything about it or not.
  • Understand the Power of 3: image + voice + promise = personal brand.
  • Learn why perception is reality.
04

YOU’RE NOT A GRAPHIC DESIGNER AND NEITHER IS YOUR COUSIN, SUE

  • See how great design helps build trust and gets people to buy.
  • Recognize that less is more when it comes to design.
  • Understand how to create a creative brief necessary for design accuracy.
  • Realize why your logo is the most important strategic marketing asset you have.
  • Learn how color creates emotion.
  • Recognize how images support copy… not the other way around.
  • Realize your brand style guide is your brand’s design bible.
05

IT’S A NO UNTIL IT’S A YES

  • Learn that a successful business takes strategy.
  • Understand why 8 out of 10 businesses fail… it might surprise you.
  • Learn how to get the "yes".
  • Identify your big idea.
  • Learn how to name your business and protect it.
  • Understand the difference between branding being visceral and marketing being tactile.
  • You’ll see how a strong brand connects more dots.
06

WHERE THE RUBBER HITS THE ROAD

  • Learn why you need to have both a business plan and a marketing plan.
  • Understand why your marketing plan needs to be fluid.
  • Learn how to conduct periodic brand audits.
  • Discern the difference between a re-Fresh, re-Brand, and re-Position.
  • Learn how to keep an eye on the market to determine what to change and when.
  • Learn the value of creating stories around your brand.
  • Identify your SMART Goals: specific, measurable, attainable, realistic, and timely.
07

MILKING FOR MOO-LAH

  • Learn the science behind the Marketing Rule of 7.
  • Understand how to leverage event marketing.
  • Learn that people want an experience.
  • Learn how to build a relationship first before trying to sell something.
  • Learn about how tribes give you connection, meaning, and opportunity.
  • Understand how what you post online is permanent.
  • Understand how social media is one of the most powerful marketing tools in your arsenal.

Gain immediate access to your personalized course today.

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STRATEGY • DESIGN • MARKETING

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